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Marketing procurement
Sourcing Forum Meeting Overview (April 2025)
Overview of the Sourcing Forum meeting held remotely on the 2nd April…
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Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)
Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer…
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AI (Artificial Intelligence)AIMarketing procurement
The impact of GenAI on partner management
This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
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Agency management
Benchmark: Innovation in production
WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Marketing procurement
WFA research reveals new trends showing how brands are responding to changes in content production
Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
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Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
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Marketing procurementOrganisation & structure
Research: Global marketing procurement structures and operating models
Access WFA’s research on global marketing procurement structures and operating models.
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Marketing procurement
Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
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Uniting Minds and Functions in 2024
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
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Marketing procurement
Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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Marketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
WFA member benchmark exploring the SOW process
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Marketing procurement
Sourcing Forum Meeting Overview, Singapore (October 2024)
Overview of the WFA Sourcing Forum meeting, held in Singapore