Posts about Sourcing Forum

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  1.    Sourcing Forum Meeting Overview (April 2025)
    Marketing procurement

    Sourcing Forum Meeting Overview (April 2025)

    Overview of the Sourcing Forum meeting held remotely on the 2nd April…

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  2.    Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

    Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer…

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  3.    The impact of GenAI on partner management
    AI (Artificial Intelligence)AIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

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  4.    Benchmark: Innovation in production
    Agency management

    Benchmark: Innovation in production

    WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

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  5.    WFA research reveals new trends showing how brands are responding to changes in content production
    Marketing procurement

    WFA research reveals new trends showing how brands are responding to changes in content production
    Open to WFA members only

    Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…

    Read more about "WFA research reveals new trends showing how brands are responding to changes in content production"
  6.    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

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  7.    Research: Global marketing procurement structures and operating models
    Marketing procurementOrganisation & structure

    Research: Global marketing procurement structures and operating models

    Access WFA’s research on global marketing procurement structures and operating models.

    Read more about "Research: Global marketing procurement structures and operating models"
  8.    Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
    Marketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)

    Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

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  9.    Uniting Minds and Functions in 2024

    Uniting Minds and Functions in 2024

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

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  10.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

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  11. Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

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  12.    Sourcing Forum Meeting Overview, Singapore (October 2024)
    Marketing procurement

    Sourcing Forum Meeting Overview, Singapore (October 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore

    Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"