Posts about Sourcing Forum

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  1.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

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  2.    Benchmark: Scope of Work (SOW) Process
    Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

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  3.    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
    Marketing procurement

    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

    Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

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  4.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  5.    Sourcing Forum Connect, Singapore (July 2024)
    Marketing procurement

    Sourcing Forum Connect, Singapore (July 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

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  6.    WFA Sourcing Forum (June 2024, Remote)
    Marketing procurement

    WFA Sourcing Forum (June 2024, Remote)

    Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

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  7.    Benchmark: Programmatic models
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

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  8.    WFA Sourcing Forum GMW (May 2024)
    Marketing procurement

    WFA Sourcing Forum GMW (May 2024)

    Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

    Read more about "WFA Sourcing Forum GMW (May 2024)"
  9.    Benchmark: Panel service provider(s)
    Agency rostersMarketing procurement

    Benchmark: Panel service provider(s)

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  10.    Benchmark: Recommended social media agencies in South-East Europe
    Marketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA member benchmark on recommended social media agencies in South-East Europe.

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  11.    WFA Sourcing x Tech and Privacy Forum (March 2024, remote)
    Marketing procurement

    WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

    Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26th March 2024

    Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
  12.    Benchmark: Content adaptation at scale using automation and GenAI
    AIMarketing procurement

    Benchmark: Content adaptation at scale using automation and GenAI

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Content adaptation at scale using automation and GenAI"